Puma asked us to develop some new twists on traditional pub sports for the UK launch of their global “After Hours Athletes” campaign which was designed to appeal to a non-athletic youth market through traditionally non-athletic sports such as darts, pool, table football, bowling etc. We presented remixed versions of classic pub sports such as Cardioke (karaoke on a crosstrainer), video darts, and conjoined table football alongside live bands and DJs in London and Manchester.

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