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AFTER HOURS ATHLETES PUMA / VICE
LONDON /MANCHESTER UK 2011
Puma asked us to develop some new twists on traditional pub sports for the UK launch of their global “After Hours Athletes” campaign which was designed to appeal to a non-athletic youth market through traditionally non-athletic sports such as darts, pool, table football, bowling etc. We presented remixed versions of classic pub sports such as Cardioke (karaoke on a crosstrainer), video darts, and conjoined table football alongside live bands and DJs in London and Manchester.
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